I am a passionate creative problem solver through design who enjoys experimenting with visual elements, managing to create and learn by using any kind of support. My main focus is digital creation based on typography and the visual space, but also incorporating photo, video as well as audio and music.

Work-wise I've applied my knowledge to the creation of corporate identity, designing brochures and leaflets as well as posters and banners, websites, business cards and corporate identity, amongst others.

MY MAIN TOOLS
ADOBE CREATIVE SUITE PHOTOSHOP ILLUSTRATOR AFTER EFFECTS SKETCH LIGHTROOM LOGIC PRO

MY MAIN STRENGTHS
VISUAL COMPOSITION TYPOGRAPHY

Due to my experience not only as a Product Manager but also on the technical side of projects as a developer I've managed to ensure features and functionalities were always backed with user data, while making sure that a proper backlog that also developers could be comfortable with was maintained.

When in charge of Product Development i've led and defined the strategic vision and the product roadmap for not only commercial products but also services and tools. I worked on identifying who could potentially benefit from this and defined a plan on how to pivot and target them as the specific user while designing tailored solutions.

Before that, as one of the founders of a startup in the Big Data analysis and technology field I was responsible for the definition and planning of the company's product line. First by identifying the market's needs, and later working with customers to understand and prioritise features and improvements once the product was available in the market.

Thanks to a wide background of knowledge I manage to do feature ideation and design and definition of user's experience based on their needs through the whole process from creating the original mock-ups to building prototypes and integrating data sources, to coding all the way through the final commercial product.

Technologies & methodologies I use and know

AGILE LEAN STARTUP PRODUCT ANALYTICS INCEPTION PRODUCT DISCOVERY

Identifying needs and creating designs and experiences that solve them is one of my main goals by adding design to the equation. Combining my duties and knowledge as a product manager with my experience on the visual aspects I managed to dedicate a big part of my time to learn about how to come up with great and useful solutions that web apps can solve by putting the user in the middle of the equation. Being self-taught in this matter allows me to evolve and learn as I grow as a professional.

What do I do and take care of

WIREFRAMING & PROTOTYPING USER CENTRED DESIGN PRODUCT ANALYTICS USER FLOW METRICS A/B TESTING STORY TELLING INTERACTION DESIGN USER INTERFACE DESIGN INFORMATION ARCHITECTURE USABILITY PRINCIPLES

My work and experience as a designer does not end with the design itself. After wireframing (when talking about apps and webs) or delivering the designs I can go the next step by coding features and products that can go into production after my work is done.

I've also worked full-time as a frontend developer while in charge of features that were already live for hundreds of thousands of users, which meant ensuring the path to production was clear and based on testing to ensure functionality was never disrupted. I've also worked hand to hand with developer teams where peer reviewing was part of the daily processes as well as integrating with the team's agile metodologies in order to create iterative deployments.

When working on websites my goal is to make sure the client can make the most out of my knowledge and experience while understanding the value they can get from new patterns, trends and technologies available to explore, while for apps and web services I can focus more complex, robust and stable solutions that ensure the final user's experience.

My abilities as a developer

REACT CSS3 ANGULARJS NODEJS JAVASCRIPT HTML5 WORDPRESS D3.js AWS GITHUB PEER PROGRAMMING LEAN DEVELOPMENT

I'm born and bred in Barcelona and for the last 10 years I've been commited to web and visual content in one way or another.

I have a degree in Communication Sciences as well as a media and technological educational background, and over the years I’ve moved from focusing in web and graphic design as well as coding to a more wide array of abilities, knowledge and interests.

I enjoy having to come up with creative ideas to solving problems through design and code. I spend my time exploring new ways of content creation combining code, visual elements and audio, and I’ve been involved in several art projects by bringing in technological knowledge. I like to learn coding myself while keeping a designer point of view.

SEE MY WORK
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